Webinar: How AI is Reshaping the Way Buyers and Sellers Find Their Agents

Description

This webinar will explore how artificial intelligence is transforming the way buyers and sellers discover, evaluate, and choose real estate agents. Participants will gain a practical understanding of Generative Engine Optimization (GEO), including how AI-powered search tools find, assess, and cite agent information differently than traditional search engines. Attendees will learn how to evaluate their current visibility in AI-generated results, create content that AI platforms are more likely to reference, and develop a repeatable content strategy that builds authority and increases discoverability over time. By the end of the session, agents will leave with actionable insights and a clear framework to help position themselves as trusted, AI-cited experts in their markets.

What you can expect to get out of this webinar:

• Understand GEO vs. SEO — grasp how AI search engines pull and cite information differently than traditional Google rankings, and why this shift changes how buyers find agents
• Audit their own AI visibility — check whether they currently show up (or get cited) when prospects ask AI tools about their market or specialty
• Structure content AI wants to cite — learn the formatting, authority signals, and answer-first writing style that gets pulled into AI-generated responses
• Build a repeatable content plan — leave with a simple blog/content calendar framework to consistently earn AI citations over time

Meet Frank Serio

Frank Serio is a CRS Certified Instructor and was the 2011 National CRS President. He and his wife, Audrey, have been top agents and owned their own brokerage for over 40 years. Frank currently serves on the Board of Directors for BrightMLS and has been closely following the litigations for the past couple of years. Audrey & Frank actively sell in the Delaware/Maryland resorts with Monument Sotheby's International Realty Coastal Division.