Description

What is it about the power of story that can set you apart from competitors, build deeper trust with affluent clients, and ultimately lead to greater success as a luxury real estate expert?

In this engaging, story-full presentation, Jack Cotton reveals how top-performing agents use storytelling as their secret advantage. You’ll discover how the right story makes you more compelling, persuasive, and memorable in every interaction—from your first client meeting to the moment you close the deal.

We’ll explore the four categories of High Net Worth Individuals (HNWI) and how to tailor your stories to connect across generational and wealth differences. You’ll also see why luxury brands—from fine art auction houses to diamond dealers to luxury carmakers—rely heavily on storytelling, and how the same techniques can elevate your real estate practice.

With video storytelling now a must in luxury marketing, you’ll also learn how to apply the six-part Pixar story formula to create listing videos that captivate, differentiate, and drive results.