Description

Today’s workforce has evolved into the most generationally diverse in history – with five generations sharing the workplace at the same time. Each generation brings unique perspectives, values, and motivations, yet they share more similarities than you might expect. In this session, you’ll gain insight into the Silent Generation, Baby Boomers, Generation X, Millennials, and Generation Z, everything from how they think, why they think that way, and what that means for you. You’ll leave with practical strategies you can immediately apply to build stronger relationships and work more effectively with every generation – whether as colleagues or clients. 

Key Takeaways

• Understand how major cultural and societal influences during adolescence shape decision-making patterns in adulthood.
• Learn practical strategies to market effectively to the Silent Generation, Baby Boomers, Generation X, Millennials, and Generation Z.
• Discover how to highlight generational similarities to build a cohesive brand – while still delivering a personalized experience.

Speaker:

Jill Morrison Mixon | CEO & Founder | Bee Memorable Marketing, LLC

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