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Barbara Gould Uskup

Barbara Gould Uskup

Realtor, Carolina Real Estate Company


Barb Gould Uskup is an Aiken, South Carolina real estate agent who originally hails from the North Shore of Chicago. She grew up with a passion for horses starting at the early age of two. She remembers riding her first pony named "Cookie" and her Dad leading her over her first jump, a log they found in a field. As her passion for horses continued to flourish, she began competing by show jumping. She then gained traction and success in U.S. and International circuits, participating in major Grand Prix's and eventually a World Cup Final in Tampa, Florida in 1989.

In 1998 Barb began playing polo with the encouragement of her then husband a semi-professional polo player. 20 + years later she has competed and accumulated many victories in numerous polo tournaments from low to high goal polo and has played both nationally and internationally. She continues to play to this day but mostly for fun on many of her homebred horses and occasionally competes in USPA tournaments hosted by local polo clubs.

Barb Gould Uskup graduated from Boston College with a Bachelor of Arts degree and continued her education at Babson College where she gained an MBA. Barb then started her sales career in Boston with Proctor and Gamble. She followed this with a small stint in advertising for J. Walter Thompson in Chicago.

Though strong in sales and advertising, Barb's passion for horses and all things equestrian never faltered, and she eventually would leave the world of advertising to get back to her roots. Eventually, she opened an equestrian boarding and training facility in Lake Forest Illinois called Dunroven Farm with Rush Weeden as her head trainer.

Ultimately, Barb combined her passion of horses with her sales expertise and began her Real Estate career in Barrington Illinois in 1994. She was a multi-million dollar producer for the next ten years by specializing in luxury horse properties, high-end residential homes, and estates. During this time Barb would often come to Aiken, South Carolina to play polo and fell in love with the quaint, small town. She felt she had finally found a place that offered everything she needed with temperate weather, a robust equine culture, and quaint Southern charm. She knew Aiken was in a perfect location nestled between Augusta, Georgia and Columbia, South Carolina. It was only two hours from the beach or the mountains with nearby airports that offered easy service to anywhere around the world.

Because of Aiken’s bustling equine culture and perfect locale, Barb decided to choose Aiken as her home 20 years ago where she built a premier Equestrian facility. Over the years, she has designed horse facilities and estates of various sizes and for multiple disciplines. She has completed numerous successful home and farm remodels and has also designed many awe-inspiring luxury horse ranches for residential use. Barb Gould Uskup’s deep-seated love for all things horses, her experience in multiple equestrian disciplines, along with her keen eye for the real estate and real world business experience make her an excellent choice to help you find the right property that fits not only your needs but those of your horses as well.

In the last five years as the market has become the most challenging in decades due to factors such as the pandemic, interest rates trending upwards, inventory shortages and other factors, Barb has demonstrated that she truly is the “Results Oriented Realtor”.  She has the skill and expertise to negotiate in her client’s best interests throughout even the most challenging of transactions and is focused on making sure that her client’s whether buying or selling receive the best service possible. 


Carolina Real Estate Company

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