SEO vs. AEO: How Real Estate Agents Win Visibility in the Age of AI Search

March 2, 2026 2:00 PM - 3:00 PM (EST)

Description

In today’s AI-driven world, real estate agents need more than traditional SEO to stay visible. This webinar will break down the critical differences between Search Engine Optimization (SEO) and Answer Engine Optimization (AEO). You’ll learn why both strategies matter now and how AI-powered platforms like Google, ChatGPT, Alexa, and Siri are changing the way consumers find answers. Search behavior has fundamentally shifted; people aren’t just searching, they’re asking questions. This session will show you how to create AEO-driven content that positions you as the local authority in your market. By the end, you’ll understand how AI search is reshaping real estate marketing, how to balance SEO and AEO, and you’ll leave with practical, copy-ready examples you can implement immediately.